Founder · Lead SEO Engineer
YK Kuliev
I build SEO infrastructure for real estate investors — because I am one. Fifty-plus transactions since 2012, two cash-buying businesses, and enough late nights in Next.js to know what moves organic traffic and what just looks busy.
Track record
The other two businesses listed below are mine. They're what this expertise actually looks like in practice — real deals, real SEO, real rankings.
Yuba Home Buyer
Local cash-buyer operation in the Yuba-Sutter area. Migrated from WordPress to Next.js + Sanity with PageSpeed scores of 96–100. The technical playbook REI Spark productizes started here.
yubahomebuyer.com
Fast Home Buyer California
Statewide cash-buyer with 29 county hubs, 56 city pages, and full semantic SEO schema stack. Programmatic SEO at production scale.
fasthomebuyercalifornia.com
50+
real estate transactions since 2012
96–100
PageSpeed scores across own sites
1
professional credential: DRE
What I work on
The topics I actually work on daily — not a generalist LinkedIn skills list. Each of these has shipped real changes to real sites under my own portfolio first, then been productized for REI Spark clients.
Background
I came to real estate from tech. Earlier in my career I did information systems audit work at Deloitte and enterprise storage at Dell EMC — the kind of work that teaches you to read infrastructure carefully before touching it.
In 2012 I started buying houses in Yuba and Sutter counties. Probate, inherited properties, distressed sales — the unglamorous parts of the market where a licensed agent who can also read a balance sheet is actually useful. Got my California DRE license along the way. That operation is still running as Yuba Home Buyer.
The SEO side started as a self-interested problem. I needed motivated seller leads and I wasn't going to pay a national aggregator $150 per lead forever. So I built the websites myself — WordPress first, then Next.js when I outgrew it — and learned the semantic SEO methodology from Koray Tuğberk GÜBÜR's work, which is what REI Spark is now grounded in.
REI Spark exists because after building this stack for my own two businesses (and for Sell My House Fast In CA, the newest one), other investors started asking how. So here we are.
Three clients per market. That's the cap.
REI Spark is a boutique operation. I take a hard ceiling of three clients per geographic market so nobody I work with is competing with someone else I work with on the same SERP. If your market isn't locked up yet, let's talk.