Marketing

How LLMs decide which brands to cite (ChatGPT, Perplexity, Gemini, Claude)

How ChatGPT, Perplexity, Gemini, and Claude pick sources, audited live against Yuba Home Buyer and Fast Home Buyer California on May 4, 2026. Three citation surfaces, RAG retrieval mechanics, why brand mentions outweigh backlinks, query fan-out for niche operators, what becoming the representative source actually requires, and the productized AI Brand Mentions path.